Launch of the Elton Gold Card

On Thursday 19 December 2019, ELTON, the leading Senegalese petroleum products distribution company, launched its CLUB ELTON GOLD at a ceremony held at its head office in Mermoz. More than a hundred business leaders and private customers attended the event. On the occasion, the Chief Executive Officer presented them with their ELTON GOLD cards in recognition of their loyalty to card payment at Oasis stations.
As a reminder, ELTON was the first petroleum company to launch a prepaid card across its service station network, in 2003. Thousands of cardholders make thousands of transactions with it every day. What is more, thanks to its SAMA ELTON loyalty programme launched in July 2019, ELTON GOLD customers can enjoy benefits and privileges at ELTON and with its prestigious partners such as EMIRATES, CAETANO FORMULA, SENEGINDIA and LE LAMANTIN. The initiative was well received by customers, who have contributed greatly to the growth and standing of the ELTON brand. At the end of the ceremony, Mr Babacar TALL, Chief Executive Officer, thanked all customers and partners and invited them to meet again in 2020 to celebrate ELTON's 20th anniversary — a national champion determined to remain consumers' first choice.